- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. You post proof for each milestone so they can review your progress and choose to support your dream directly with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. Because Backers can pay milestone by milestone, they only send further support as you prove progress.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a craft brewery dream with a goal of CN¥530,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
CN¥79,500 · 15%
Specify the brewhouse
Post a vessel layout, utility requirements and supplier estimates sized to the planned brewing and fermentation batches.
Milestone 2
CN¥212,000 · 40%
Install brewing vessels
Share equipment invoices, delivery photos and installation records for the brewing, fermentation and cooling systems.
Milestone 3
CN¥159,000 · 30%
Run pilot batches
Upload dated brew logs, cleaning records and photos documenting pilot batches, fermentation tracking and packaging trials.
Milestone 4
CN¥79,500 · 15%
Prepare first release
Post packaging stock receipts, finished label files and a batch traceability example without private customer information.
Budget example
A typical cost split for a craft brewery dream in Shanghai, shown in CNY. Backers pay you directly using your accepted payment methods.
Example goal
CN¥530,000
- Brewing space and utilitiesCN¥159,000 · 30%
- Brewhouse and fermentation equipmentCN¥238,500 · 45%
- Ingredients and cleaning suppliesCN¥53,000 · 10%
- Packaging and launch reserveCN¥79,500 · 15%
What you receive
- Backers give
- CN¥530,000
- 0% platform commission
- −CN¥79,500
- You receive
- CN¥450,500
Risks to plan for
- R1
Utility capacity shortfall
Brewing equipment can exceed the space’s available cooling, water or power capacity. Check specifications in the first milestone and allow for utility work before installation.
- R2
Batch consistency problems
A pilot recipe may behave differently in larger vessels. Fund tracked trial batches, record process changes and reserve ingredients for another test before release packaging.
- R3
Packaging bottlenecks
Finished beer can wait on missing packaging or a slow filling setup. Test the packaging workflow during pilot production and retain a reserve for compatible supplies.
Questions and answers
Do I have to pay Backers back?
No. Backers send gifts directly to your own payment account. cohero never holds funds or reverses payments; any dispute or refund request is handled between you and the Backer through your payment provider.
Can I use pilot brewing as a milestone before a public release?
Pilot batches can provide concrete proof through brew logs, cleaning records and fermentation tracking. Define the batch work being funded and avoid treating completion as a guarantee of sales or release timing.
Should I spend on labels before ordering the brewing equipment?
Keep early label work limited while vessel sizes and packaging formats are still being decided. Prioritise equipment specifications, then use the final milestone for label files and packaging matched to the tested process.
Ready when you are
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