- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. Money is held per milestone and released only when you prove progress, so they can give with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. If you cannot finish, unreleased money goes back to Backers.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a craft brewery dream with a goal of CN¥530,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥79,500 · 15%
Specify the brewhouse
Post a vessel layout, utility requirements and supplier estimates sized to the planned brewing and fermentation batches.
Milestone 2
CN¥212,000 · 40%
Install brewing vessels
Share equipment invoices, delivery photos and installation records for the brewing, fermentation and cooling systems.
Milestone 3
CN¥159,000 · 30%
Run pilot batches
Upload dated brew logs, cleaning records and photos documenting pilot batches, fermentation tracking and packaging trials.
Milestone 4
CN¥79,500 · 15%
Prepare first release
Post packaging stock receipts, finished label files and a batch traceability example without private customer information.
Budget example
A typical cost split for a craft brewery dream in Beijing, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥530,000
- Brewing space and utilitiesCN¥159,000 · 30%
- Brewhouse and fermentation equipmentCN¥238,500 · 45%
- Ingredients and cleaning suppliesCN¥53,000 · 10%
- Packaging and launch reserveCN¥79,500 · 15%
What you receive
- Backers give
- CN¥530,000
- Platform fee (15%)
- −CN¥79,500
- You receive
- CN¥450,500
Risks to plan for
- R1
Utility capacity shortfall
Brewing equipment can exceed the space’s available cooling, water or power capacity. Check specifications in the first milestone and allow for utility work before installation.
- R2
Batch consistency problems
A pilot recipe may behave differently in larger vessels. Fund tracked trial batches, record process changes and reserve ingredients for another test before release packaging.
- R3
Packaging bottlenecks
Finished beer can wait on missing packaging or a slow filling setup. Test the packaging workflow during pilot production and retain a reserve for compatible supplies.
Questions and answers
Do I have to pay Backers back?
No. Money released for completed milestones is yours. Money still held for unfinished milestones can go back to Backers under the Backing Policy, minus the platform fee.
Can I use pilot brewing as a milestone before a public release?
Pilot batches can provide concrete proof through brew logs, cleaning records and fermentation tracking. Define the batch work being funded and avoid treating completion as a guarantee of sales or release timing.
Should I spend on labels before ordering the brewing equipment?
Keep early label work limited while vessel sizes and packaging formats are still being decided. Prioritise equipment specifications, then use the final milestone for label files and packaging matched to the tested process.
Ready when you are
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