Example milestone plan
An example plan for a art exhibition dream with a goal of CN¥40,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥10,000 · 25%
Confirm the exhibition plan
Post the venue confirmation, measured display plan and work list, with private booking and contact details hidden.
Milestone 2
CN¥14,000 · 35%
Fabricate the exhibition works
Share dated studio photographs, fabrication receipts and a completed-work checklist matching the exhibition plan.
Milestone 3
CN¥10,000 · 25%
Install and test displays
Post installation photographs, lighting tests and a condition checklist showing the works safely placed in the venue.
Milestone 4
CN¥6,000 · 15%
Document and close show
Share exhibition photographs, a public programme record and a deinstallation checklist showing the completed show.
- 01
Make every step provable
A milestone only works if a Backer can look at your proof and agree it is done. 'Buy equipment' is weak; 'equipment bought, receipt and photo posted' is strong.
- 02
Order by risk
Put the cheapest, fastest step first. Each released milestone proves you deliver and funds the next. Leave the biggest amount for the step where most of the work is already done.
- 03
Keep the amounts honest
Milestones must add up exactly to your goal. Price each step from real quotes, include tools and services, and split any step that is too big to prove in one go.
Risks to plan for
- R1
Venue layout changes
Unavailable walls or unexpected room dimensions can disrupt the hang. Measure the space before fabrication and include adaptable display hardware and a revised layout check in the installation stage.
- R2
Works suffer in transit
Fragile surfaces or large frames can be damaged during transport. Budget fitted packing and careful handling, then document condition before collection and again at the installation milestone.
- R3
Fabrication runs late
Specialist materials or outsourced finishes can delay completed pieces. Test a sample early, agree delivery checkpoints and keep a simpler display option within the fabrication budget.
Budget example
A typical cost split for a art exhibition dream in Wuhan, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥40,000
- Artwork fabricationCN¥16,000 · 40%
- Venue and installationCN¥12,000 · 30%
- Transport and handlingCN¥6,000 · 15%
- Documentation and printCN¥6,000 · 15%
What you receive
- Backers give
- CN¥40,000
- Platform fee (15%)
- −CN¥6,000
- You receive
- CN¥34,000
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Questions and answers
Can I fund an exhibition without selling the artworks?
Yes. A backing is a gift, not an artwork purchase or an ownership share. Explain that the goal covers making and presenting the exhibition, and use installed views and documentation to demonstrate the completed project.
What proof works if visitors cannot be photographed?
Photograph the installed works before opening, share the exhibition programme and record the empty gallery after setup. These can document the show without identifying visitors or making attendance the only measure of completion.
How many milestones should a art exhibition dream have?
Three to six works for most dreams. Fewer gives Backers little to review; more than seven makes each step feel small. The example plan on this page uses four.
Ready when you are
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