- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. Money is held per milestone and released only when you prove progress, so they can give with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. If you cannot finish, unreleased money goes back to Backers.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a photo book dream with a goal of CN¥60,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥9,000 · 15%
Edit the image sequence
Post a contact sheet, sequencing notes and a selected image list showing the book narrative and planned page count.
Milestone 2
CN¥15,000 · 25%
Approve a bound dummy
Share photographs of the bound dummy, layout spreads and paper tests, with notes on colour and binding choices.
Milestone 3
CN¥27,000 · 45%
Produce the print run
Post the printer invoice, approved production sheets and photographs of finished copies from the completed run.
Milestone 4
CN¥9,000 · 15%
Pack and document delivery
Share packaging tests, a stock count and redacted dispatch records showing how completed books are being handled.
Budget example
A typical cost split for a photo book dream in Beijing, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥60,000
- Image preparationCN¥9,000 · 15%
- Design and proofingCN¥12,000 · 20%
- Printing and bindingCN¥30,000 · 50%
- Packing and deliveryCN¥9,000 · 15%
What you receive
- Backers give
- CN¥60,000
- Platform fee (15%)
- −CN¥9,000
- You receive
- CN¥51,000
Risks to plan for
- R1
Print colours drift
Photographs can look different on the chosen paper than on screen. Schedule physical colour proofs before the print run and budget for one correction round in the dummy milestone.
- R2
Binding changes page count
A preferred binding may require a different page count or paper weight. Confirm specifications with the printer during layout and leave design time for a revised dummy before production.
- R3
Copies arrive damaged
Heavy books and delicate covers can suffer in transit. Test protective packaging before dispatch and include replacement materials and a small spare-copy allowance in the print budget.
Questions and answers
Should I fund a small edition or a larger print run?
Start with a quantity you can store, inspect and distribute. Compare printer quotes for the same paper and binding, then explain the chosen edition size to Backers without assuming that every copy will find a buyer.
Can I use a digital mockup as proof of the finished book?
A digital mockup can demonstrate layout, but it cannot show paper, colour or binding quality. Use it in the design stage, then post photographs of a physical proof and finished copies for the production milestone.
Do I have to pay Backers back?
No. Money released for completed milestones is yours. Money still held for unfinished milestones can go back to Backers under the Backing Policy, minus the platform fee.
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