- 01
Gifts, not investments
A backing is a voluntary gift towards a goal. Nothing is sold, no ownership changes hands and no return is promised. Backers support a person; you keep control.
- 02
Why milestones still matter
Without contracts, Backers rely on transparency. Money is held per milestone and released only when you prove progress, so they can give with confidence.
- 03
What you owe Backers
Honesty: a true story, proof for each milestone and updates in chat. Not profits or repayment. If you cannot finish, unreleased money goes back to Backers.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a animal rescue dream with a goal of CN¥80,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥16,000 · 20%
Prepare intake spaces
Post photos of cleaned housing, an intake capacity checklist and supply receipts, keeping exact foster addresses private.
Milestone 2
CN¥24,000 · 30%
Complete initial care
Share itemised care invoices with personal details hidden, plus anonymous intake IDs and dated care summaries.
Milestone 3
CN¥24,000 · 30%
Support foster placements
Post foster supply receipts, anonymised placement logs and housing photos that do not reveal private locations.
Milestone 4
CN¥16,000 · 20%
Document onward handovers
Share anonymised handover records, remaining supply counts and a summary of animals still needing ongoing care.
Budget example
A typical cost split for a animal rescue dream in Guangzhou, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥80,000
- Veterinary care provisionCN¥28,000 · 35%
- Food and daily suppliesCN¥24,000 · 30%
- Housing and safe transportCN¥16,000 · 20%
- Intake and placement materialsCN¥12,000 · 15%
What you receive
- Backers give
- CN¥80,000
- Platform fee (15%)
- −CN¥12,000
- You receive
- CN¥68,000
Risks to plan for
- R1
Intake exceeds capacity
More animals may need help than the available spaces can support. Set an intake limit in the first milestone and reserve daily care funds before accepting further arrivals.
- R2
Unexpected care needs
New arrivals may need more care than their initial assessment suggests. Include a care contingency and show updated, anonymised invoices before expanding the rescue scope.
- R3
Longer foster stays
Onward placements may take longer than expected, increasing food and housing needs. Budget for an extended foster period and report remaining capacity at each care milestone.
Questions and answers
How can I show proof without exposing foster homes?
Use redacted invoices, anonymous animal records and close-up housing photos without location clues. Explain what each record verifies so Backers can assess the care milestone without seeing private household details.
Do I have to pay Backers back?
No. Money released for completed milestones is yours. Money still held for unfinished milestones can go back to Backers under the Backing Policy, minus the platform fee.
Can I raise support for animals already in foster care?
Describe the animals already supported using anonymous intake IDs and explain the care period being funded. Build milestones around documented supplies, care invoices and foster support rather than implying a new intake.
Ready when you are
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