- 01
Direct impact
No fund in between. You choose the dream, see the milestones and watch the proof arrive. A small backing can complete a milestone when several Backers join in.
- 02
Transparent by design
Every dream shows its goal, milestones and progress. Dreams are reviewed before they go live, and money moves only when proof is posted.
- 03
A relationship, not a transaction
Chat with the Dreamer and follow updates. Many Backers return because they enjoy watching a plan become something real, knowing they helped.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Example milestone plan
An example plan for a musical instrument dream with a goal of CN¥30,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
CN¥6,000 · 20%
Select and reserve instrument
Post comparison notes, trial photographs and a redacted reservation record identifying the selected instrument and condition.
Milestone 2
CN¥16,500 · 55%
Purchase and receive instrument
Share the purchase receipt with personal details hidden, arrival photographs and identifying specifications of the instrument.
Milestone 3
CN¥4,500 · 15%
Complete setup and protection
Post a setup record, case photographs and close-ups of completed adjustments showing the instrument is ready to play.
Milestone 4
CN¥3,000 · 10%
Record a playing demonstration
Share a dated playing clip, maintenance checklist and final condition photographs demonstrating the instrument in use.
Risks to plan for
- R1
Condition differs on arrival
A used instrument may have wear that was not clear in photographs. Request detailed condition evidence before reserving and include an inspection checkpoint and adjustment allowance after delivery.
- R2
The fit is unsuitable
An instrument may sound appealing but feel uncomfortable to play. Arrange a trial where possible, compare practical requirements and use the selection milestone to explain the final choice before purchase.
- R3
Transport causes damage
Sensitive parts can shift or suffer damage during delivery. Confirm protective packing before dispatch and budget a suitable case, arrival inspection and basic setup within the later milestones.
Questions and answers
Do Backers get anything in return?
Backings are gifts, so there are no shares, interest or repayment. You get a clear view of the progress you made possible and a direct line to the Dreamer.
Can I fund a used instrument instead of a new one?
Yes. Explain the condition, suitability and any expected servicing rather than treating a lower purchase price as the whole budget. Share redacted purchase records and an arrival inspection before demonstrating the adjusted instrument.
How can I show ownership without exposing private purchase details?
Post a receipt with your address, payment information and private identifiers hidden, alongside photographs of the instrument you received. Keep enough description visible for Backers to connect the purchase to the selection milestone.
Budget example
A typical cost split for a musical instrument dream in Beijing, shown in CNY. Backers pay you directly using your accepted payment methods.
Example goal
CN¥30,000
- Instrument purchaseCN¥22,500 · 75%
- Setup and adjustmentCN¥3,000 · 10%
- Case and accessoriesCN¥3,000 · 10%
- Delivery and careCN¥1,500 · 5%
What you receive
- Backers give
- CN¥30,000
- 0% platform commission
- −CN¥4,500
- You receive
- CN¥25,500
Ready when you are
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