- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Provider fit may change
You may need to change provider after initial appointments. Keep the opening stage small and explain how different session fees would alter the number of appointments funded later.
- R2
Missed sessions affect spending
Cancelled or missed appointments may still create costs under a provider’s terms. Check those terms before budgeting and explain how any charged cancellation would appear in the expense proof.
- R3
Privacy can feel pressured
Public funding can create pressure to share personal experiences. Set proof boundaries before publishing and use redacted receipts instead of session notes or descriptions of therapeutic progress.
Example milestone plan
An example plan for a therapy dream with a goal of $4,000. Backers pay you directly, funding the goal all at once or milestone by milestone as you post proof for each step.
Milestone 1
$600 · 15%
Arrange the opening sessions
Post a redacted fee schedule and receipts for the opening appointments, hiding names, contact details and session content.
Milestone 2
$1,200 · 30%
Fund the first session block
Share redacted payment receipts and a simple count of attended sessions for the first full block of funded appointments.
Milestone 3
$1,200 · 30%
Continue the support block
Upload receipts for the next session block and related access costs, with all personal and therapeutic details removed.
Milestone 4
$1,000 · 25%
Account for final sessions
Post payment records for the remaining funded appointments and a redacted summary comparing session costs with the budget.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to review the proof, ask for more info, and decide whether to keep supporting your next milestone.
0% commission — direct gifts, nothing taken
Backers pay exactly what they choose directly through your payment methods. cohero takes 0% commission on backings, so you keep what is sent. Any refunds or disputes are handled directly between you, the Backer and your payment provider.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a therapy dream in Chicago, shown in USD. Backers pay you directly using your accepted payment methods.
Example goal
$4,000
- Therapy session fees$3,200 · 80%
- Private access essentials$200 · 5%
- Travel and connection costs$400 · 10%
- Initial consultation costs$200 · 5%
What you receive
- Backers give
- $4,000
- 0% platform commission
- −$600
- You receive
- $3,400
Questions and answers
What makes a therapy pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Do Backers need to know what I discuss in therapy?
Explain the session count, fee basis and funding period rather than the content of your appointments. Redacted receipts can show the funded service without exposing session notes, personal history or your reasons for seeking support.
Can I change therapists during the funded period?
If you change providers, update the remaining session budget and explain any fee or scheduling differences. Keep clinical reasons private and provide redacted receipts so Backers can understand how the revised block uses the funding.
Ready when you are
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