- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Session needs can change
The number or spacing of sessions may change after a review. Budget in attendance blocks and explain how a revised schedule affects remaining fees without promising a recovery date.
- R2
Transport can limit attendance
Travel arrangements may make repeated appointments difficult to attend. Price suitable transport before setting the goal and include journey records in each active session milestone.
- R3
Equipment may need adjustment
Home practice equipment may require a different size or setup after assessment. Confirm requirements before buying and reserve the equipment budget for documented, appropriate purchases.
Example milestone plan
An example plan for a physical rehabilitation dream with a goal of CN¥60,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥9,000 · 15%
Plan the rehabilitation block
Post a redacted provider estimate, initial session receipt and equipment list for the rehabilitation period being funded.
Milestone 2
CN¥21,000 · 35%
Attend the first block
Share redacted session receipts, an attendance summary and payment records for equipment or travel used in this block.
Milestone 3
CN¥21,000 · 35%
Continue the session programme
Upload invoices for the next rehabilitation block and a redacted attendance record, plus related transport receipts.
Milestone 4
CN¥9,000 · 15%
Review ongoing support needs
Post final funded session receipts and a redacted provider review confirmation, with a summary of equipment and travel spending.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a physical rehabilitation dream in Shanghai, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥60,000
- Rehabilitation session feesCN¥33,000 · 55%
- Home practice equipmentCN¥9,000 · 15%
- Accessible session transportCN¥12,000 · 20%
- Assessment and support costsCN¥6,000 · 10%
What you receive
- Backers give
- CN¥60,000
- Platform fee (15%)
- −CN¥9,000
- You receive
- CN¥51,000
Questions and answers
Must I show physical improvement for each milestone?
Base proof on the funded sessions, equipment and travel rather than a physical performance target. Redacted attendance records and receipts let Backers review spending without requiring videos of your body or private assessments.
Can the goal include equipment for practice at home?
Include equipment that forms part of your documented rehabilitation plan, with a clear cost line and purchase stage. Share receipts with personal details hidden, and describe its role without giving treatment instructions to others.
What makes a physical rehabilitation pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Ready when you are
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