- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Pathway changes
Competition schedules or published qualification criteria may change mid-campaign. Review the pathway at each milestone and keep part of the travel budget uncommitted until dates are confirmed.
- R2
Equipment replacement
Specialist equipment may wear out or need adjustment during the season. Include servicing and replacement capacity in the budget and document readiness before major competition travel.
- R3
Selection is uncertain
Strong preparation does not guarantee qualification or selection. Tie every milestone to completed training and event participation, and state how the campaign closes if progression stops.
Example milestone plan
An example plan for a Olympic qualification dream with a goal of €36,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
€9,000 · 25%
Map qualification campaign
Post the published qualification pathway, a season calendar and a costed first training block with personal details hidden.
Milestone 2
€9,000 · 25%
Complete first training block
Share dated training attendance, coaching invoices and a progress review linked to the next planned competition phase.
Milestone 3
€9,000 · 25%
Attend pathway competitions
Post competition entry records, travel receipts and published results where available, with private booking details hidden.
Milestone 4
€9,000 · 25%
Review final campaign phase
Share final event records, remaining coaching receipts and a season review distinguishing results from selection decisions.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: €100 gives the Dreamer €85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a Olympic qualification dream in Vienna, shown in EUR. Backers are charged the equivalent in US dollars.
Example goal
€36,000
- Coaching and training facilities€12,600 · 35%
- Competition travel and stays€9,000 · 25%
- Sport equipment and servicing€10,800 · 30%
- Entries and campaign administration€3,600 · 10%
What you receive
- Backers give
- €36,000
- Platform fee (15%)
- −€5,400
- You receive
- €30,600
Questions and answers
Can I fund a campaign before qualifying for the Games?
Describe the dream as a qualification campaign and identify the published pathway you are pursuing. Show training and competition evidence along the way, while keeping qualification and selection separate from funded activities.
What proof works when competition results are disappointing?
Share the entry record, participation evidence and a factual review of the event. Backers should be able to assess the funded training and travel without treating a ranking, qualifying mark or selection decision as guaranteed.
What makes a Olympic qualification pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Ready when you are
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