- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Condition differs on arrival
A used instrument may have wear that was not clear in photographs. Request detailed condition evidence before reserving and include an inspection checkpoint and adjustment allowance after delivery.
- R2
The fit is unsuitable
An instrument may sound appealing but feel uncomfortable to play. Arrange a trial where possible, compare practical requirements and use the selection milestone to explain the final choice before purchase.
- R3
Transport causes damage
Sensitive parts can shift or suffer damage during delivery. Confirm protective packing before dispatch and budget a suitable case, arrival inspection and basic setup within the later milestones.
Example milestone plan
An example plan for a musical instrument dream with a goal of $4,500. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
$900 · 20%
Select and reserve instrument
Post comparison notes, trial photographs and a redacted reservation record identifying the selected instrument and condition.
Milestone 2
$2,475 · 55%
Purchase and receive instrument
Share the purchase receipt with personal details hidden, arrival photographs and identifying specifications of the instrument.
Milestone 3
$675 · 15%
Complete setup and protection
Post a setup record, case photographs and close-ups of completed adjustments showing the instrument is ready to play.
Milestone 4
$450 · 10%
Record a playing demonstration
Share a dated playing clip, maintenance checklist and final condition photographs demonstrating the instrument in use.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: $100 gives the Dreamer $85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a musical instrument dream in Miami, shown in USD. Backers are charged the equivalent in US dollars.
Example goal
$4,500
- Instrument purchase$3,375 · 75%
- Setup and adjustment$450 · 10%
- Case and accessories$450 · 10%
- Delivery and care$225 · 5%
What you receive
- Backers give
- $4,500
- Platform fee (15%)
- −$675
- You receive
- $3,825
Questions and answers
How can I show ownership without exposing private purchase details?
Post a receipt with your address, payment information and private identifiers hidden, alongside photographs of the instrument you received. Keep enough description visible for Backers to connect the purchase to the selection milestone.
What makes a musical instrument pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Can I fund a used instrument instead of a new one?
Yes. Explain the condition, suitability and any expected servicing rather than treating a lower purchase price as the whole budget. Share redacted purchase records and an arrival inspection before demonstrating the adjusted instrument.
Ready when you are
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