- 01
Lead with the outcome
Your headline should name the result, not the struggle. Say what you will finish and when. A strong headline fits on one line and makes a stranger curious enough to open the story.
- 02
Tell it in three short parts
Who you are, what you are making and why now. A few plain sentences each. Never promise what you cannot prove later; Backers give to a person, so let your own voice come through.
- 03
Show, then ask
Add real photos of you and your work. Link each milestone to the proof you will post. End with a clear ask: what the first milestone needs and what Backers will see when it is done.
Risks to plan for
- R1
Medicine costs may vary
Prescribed medicines and monitoring needs may differ from the first estimate. Separate these costs from procedure fees and update the relevant milestone with redacted provider figures.
- R2
Cycles may be interrupted
A planned cycle may be delayed or stopped, leaving some costs already incurred. Define proof around paid services and explain how unused planned expenses would change the remaining stages.
- R3
Outcomes remain uncertain
Treatment does not guarantee pregnancy or a birth. Frame milestones around documented appointments and procedures, and avoid making a personal medical outcome the trigger for support.
Example milestone plan
An example plan for a fertility treatment dream with a goal of ₹1,700,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
₹255,000 · 15%
Confirm the clinic plan
Post a redacted clinic estimate, consultation receipt and cost outline defining the treatment period covered by the goal.
Milestone 2
₹680,000 · 40%
Fund the main procedure
Share clinic payment receipts and a redacted invoice for the main procedure stage, without publishing reproductive records.
Milestone 3
₹510,000 · 30%
Cover medicines and monitoring
Upload receipts for prescribed medicines, monitoring visits and related clinic charges, with identifying details removed.
Milestone 4
₹255,000 · 15%
Close the funded cycle
Post a redacted expense reconciliation and receipts for final appointments or travel within the funded treatment period.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: ₹10,000 gives the Dreamer ₹8,500. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Budget example
A typical cost split for a fertility treatment dream in Chennai, shown in INR. Backers are charged the equivalent in US dollars.
Example goal
₹1,700,000
- Clinic and procedure fees₹935,000 · 55%
- Prescribed treatment medicines₹425,000 · 25%
- Monitoring and laboratory costs₹170,000 · 10%
- Clinic travel and support₹170,000 · 10%
What you receive
- Backers give
- ₹1,700,000
- Platform fee (15%)
- −₹255,000
- You receive
- ₹1,445,000
Questions and answers
Can my goal cover more than one treatment cycle?
Define exactly which cycles or treatment period the budget includes, using clinic estimates rather than an open-ended promise. Give each stage clear expense boundaries and explain that additional treatment would need a revised plan.
What makes a fertility treatment pitch convincing?
Specific numbers, real photos and a first milestone small enough to reach soon. Backers trust Dreamers who show where every amount goes and who have already started on their own.
Should a pregnancy announcement be the final milestone?
Use completion of the funded treatment period and documented expenses instead. Pregnancy is not a guaranteed result, and you should not need to disclose an outcome for Backers to review clinic receipts and other spending proof.
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