Example milestone plan
An example plan for a music festival dream with a goal of CN¥230,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥46,000 · 20%
Confirm site and programme
Post the site layout, programme outline and booking confirmations, with private supplier and artist details hidden.
Milestone 2
CN¥69,000 · 30%
Secure artists and production
Share confirmed performance slots, equipment specifications and redacted booking records for the main production teams.
Milestone 3
CN¥69,000 · 30%
Build and deliver festival
Post dated stage-build photographs, soundcheck records and performance clips demonstrating the festival took place.
Milestone 4
CN¥46,000 · 20%
Clear site and document event
Share site-clearance photographs, equipment return records and an event report comparing delivery with the programme.
- 01
Make every step provable
A milestone only works if a Backer can look at your proof and agree it is done. 'Buy equipment' is weak; 'equipment bought, receipt and photo posted' is strong.
- 02
Order by risk
Put the cheapest, fastest step first. Each released milestone proves you deliver and funds the next. Leave the biggest amount for the step where most of the work is already done.
- 03
Keep the amounts honest
Milestones must add up exactly to your goal. Price each step from real quotes, include tools and services, and split any step that is too big to prove in one go.
Risks to plan for
- R1
Weather disrupts the site
Rain or heat can change how an outdoor site can be used. Plan shelter and weather checkpoints early, and reserve production funds for practical site adjustments before the event build.
- R2
Programme gaps appear
An artist cancellation can leave a gap in the running order. Confirm availability at the booking milestone, identify replacement options and budget flexible set lengths and changeover time.
- R3
Site services are undersized
Queues, power demand or waste volumes can exceed an early estimate. Match facilities to the planned audience, review supplier capacity and include service checks before opening the event site.
Budget example
A typical cost split for a music festival dream in Wuhan, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥230,000
- Artists and programmingCN¥69,000 · 30%
- Stage and technical productionCN¥80,500 · 35%
- Site and audience facilitiesCN¥46,000 · 20%
- Operations and documentationCN¥34,500 · 15%
What you receive
- Backers give
- CN¥230,000
- Platform fee (15%)
- −CN¥34,500
- You receive
- CN¥195,500
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Questions and answers
Can I fund a festival before announcing the full lineup?
You can describe the event format and a realistic programme outline without naming unconfirmed artists. Make booking evidence part of an early milestone and explain what can change before Backers assess the production stage.
How should I show completion beyond photos of the stage?
Include evidence of the audience facilities, running order, equipment returns and cleared site as well as performance footage. This lets Backers assess delivery and closeout rather than treating the headline set as the whole project.
How many milestones should a music festival dream have?
Three to six works for most dreams. Fewer gives Backers little to review; more than seven makes each step feel small. The example plan on this page uses four.
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