Example milestone plan
An example plan for a food truck dream with a goal of CN¥270,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥40,500 · 15%
Map the kitchen
Post a measured truck layout, an equipment shortlist and supplier estimates showing how the cooking space will work.
Milestone 2
CN¥121,500 · 45%
Convert the truck
Share dated conversion photos, vehicle purchase records and installed kitchen equipment receipts with private details hidden.
Milestone 3
CN¥67,500 · 25%
Test service flow
Upload a timed mock service video, temperature equipment checks and a revised prep plan for the proposed menu.
Milestone 4
CN¥40,500 · 15%
Run opening service
Post photos of the first service setup, opening stock receipts and a summary of serving times and menu changes.
- 01
Make every step provable
A milestone only works if a Backer can look at your proof and agree it is done. 'Buy equipment' is weak; 'equipment bought, receipt and photo posted' is strong.
- 02
Order by risk
Put the cheapest, fastest step first. Each released milestone proves you deliver and funds the next. Leave the biggest amount for the step where most of the work is already done.
- 03
Keep the amounts honest
Milestones must add up exactly to your goal. Price each step from real quotes, include tools and services, and split any step that is too big to prove in one go.
Risks to plan for
- R1
Conversion surprises
Hidden vehicle faults can consume the kitchen budget. Include a condition check in the layout milestone and leave a repair allowance before committing to the conversion.
- R2
Power and water limits
A cramped truck can run short of power or water during service. Test the full equipment load together and budget for adjustments before stocking the opening menu.
- R3
Pitch availability
A planned trading spot may not be available when the truck is ready. Check site requirements early and keep an alternative service location in the opening plan.
Budget example
A typical cost split for a food truck dream in Hangzhou, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥270,000
- Vehicle and kitchen conversionCN¥148,500 · 55%
- Cooking and cold storageCN¥54,000 · 20%
- Opening food stockCN¥27,000 · 10%
- Service setup and reserveCN¥40,500 · 15%
What you receive
- Backers give
- CN¥270,000
- Platform fee (15%)
- −CN¥40,500
- You receive
- CN¥229,500
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Questions and answers
What proof can I share before my first public service?
Use a filmed mock service to show prep, cooking and handover inside the truck. Add equipment receipts and a measured layout so Backers can assess the work without relying on projected sales or an opening announcement.
How many milestones should a food truck dream have?
Three to six works for most dreams. Fewer gives Backers little to review; more than seven makes each step feel small. The example plan on this page uses four.
Should I buy the truck before raising support?
Show the vehicle specification and conversion estimates first, rather than presenting an unpriced truck idea. Make clear which costs are already covered and which purchases depend on each milestone being funded.
Ready when you are
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