- 01
Start with one clear goal
Name the single outcome your dream should reach and the date. Backers swipe through many dreams, so your first line must say what will exist when you are done.
- 02
Turn the goal into proof points
Every milestone needs something you can show: a receipt, a photo, a certificate or a link. Put the cheapest, fastest one first, because early proof brings the next Backer.
- 03
Publish and keep people updated
Publish your dream with a monthly membership. Share it with your own circle first, answer questions in chat and post proof as soon as each step is done.
Example milestone plan
An example plan for a musical instrument dream with a goal of CN¥30,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥6,000 · 20%
Select and reserve instrument
Post comparison notes, trial photographs and a redacted reservation record identifying the selected instrument and condition.
Milestone 2
CN¥16,500 · 55%
Purchase and receive instrument
Share the purchase receipt with personal details hidden, arrival photographs and identifying specifications of the instrument.
Milestone 3
CN¥4,500 · 15%
Complete setup and protection
Post a setup record, case photographs and close-ups of completed adjustments showing the instrument is ready to play.
Milestone 4
CN¥3,000 · 10%
Record a playing demonstration
Share a dated playing clip, maintenance checklist and final condition photographs demonstrating the instrument in use.
Budget example
A typical cost split for a musical instrument dream in Wuhan, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥30,000
- Instrument purchaseCN¥22,500 · 75%
- Setup and adjustmentCN¥3,000 · 10%
- Case and accessoriesCN¥3,000 · 10%
- Delivery and careCN¥1,500 · 5%
What you receive
- Backers give
- CN¥30,000
- Platform fee (15%)
- −CN¥4,500
- You receive
- CN¥25,500
Risks to plan for
- R1
Condition differs on arrival
A used instrument may have wear that was not clear in photographs. Request detailed condition evidence before reserving and include an inspection checkpoint and adjustment allowance after delivery.
- R2
The fit is unsuitable
An instrument may sound appealing but feel uncomfortable to play. Arrange a trial where possible, compare practical requirements and use the selection milestone to explain the final choice before purchase.
- R3
Transport causes damage
Sensitive parts can shift or suffer damage during delivery. Confirm protective packing before dispatch and budget a suitable case, arrival inspection and basic setup within the later milestones.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Questions and answers
How long does it take to fund a musical instrument dream?
It depends on the goal and how active you are. Dreams with a small first milestone, real photos and fast replies usually get their first Backers within days. Plan for weeks and keep posting progress.
Can I fund a used instrument instead of a new one?
Yes. Explain the condition, suitability and any expected servicing rather than treating a lower purchase price as the whole budget. Share redacted purchase records and an arrival inspection before demonstrating the adjusted instrument.
How can I show ownership without exposing private purchase details?
Post a receipt with your address, payment information and private identifiers hidden, alongside photographs of the instrument you received. Keep enough description visible for Backers to connect the purchase to the selection milestone.
Ready when you are
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