Budget example
A typical cost split for a local festival dream in New York, shown in USD. Backers are charged the equivalent in US dollars.
Example goal
$14,000
- Sound staging and production$4,200 · 30%
- Performers and programme delivery$4,200 · 30%
- Site facilities and access$3,500 · 25%
- Event coordination and cleanup$2,100 · 15%
What you receive
- Backers give
- $14,000
- Platform fee (15%)
- −$2,100
- You receive
- $11,900
- 01
Price from quotes, not hopes
Get at least two quotes for every large cost and note what is included. Backers rarely mind a high goal; they mind a goal that looks invented.
- 02
Plan for what you receive
The platform fee is deducted from each backing, so you receive 85% of what Backers give. Set the goal so that amount covers your real costs.
- 03
Add a small buffer
Prices move. A buffer of five to ten percent in your last milestone covers surprises without making the goal look padded. Say so openly in your story.
Example milestone plan
An example plan for a local festival dream with a goal of $14,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
$3,500 · 25%
Confirm site and bookings
Post venue confirmation, redacted booking records and a site plan showing the proposed performance and audience areas.
Milestone 2
$3,500 · 25%
Prepare technical production
Share sound and staging booking records, technical plans and supplier checklists with private contact details removed.
Milestone 3
$4,200 · 30%
Build festival facilities
Post setup photos, facility delivery records and a completed site checklist covering signage and audience service areas.
Milestone 4
$2,800 · 20%
Deliver and close event
Share event photos with appropriate permissions, supplier completion records and a cleanup checklist for the festival site.
Risks to plan for
- R1
Weather disrupts setup
Rain or wind can change what the site can support. Include a weather decision point before build day and budget for practical shelter or a reduced programme where appropriate.
- R2
Performers withdraw
A cancellation can leave gaps after publicity is printed. Confirm booking terms early and keep a reserve programme option within the performer budget rather than promising a fixed lineup.
- R3
Facilities arrive late
Late toilets, barriers or access equipment can hold up opening. Make delivery confirmations part of production proof and leave setup time before the audience arrival window.
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: $100 gives the Dreamer $85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Questions and answers
Should my goal include the platform fee?
Yes. The fee is taken from the backing, never added for the Backer. With a goal of $14,000, you receive $11,900 once everything is released.
Can Backers fund a free-entry festival?
State that entry is free and show how the goal covers production, programme delivery and site facilities. Keep any other expected support clearly separate so Backers understand which parts their gifts are intended to fund.
What if the festival must be postponed?
Explain the revised date, supplier status and which milestones remain unfinished. Money for each milestone is held until proof; Backers then release their share or ask for more info, so postponement alone is not completion proof.
Ready when you are
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