How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: CN¥1,000 gives the Dreamer CN¥850. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
- 01
Before you back
Read the story and the milestones. Check that the amounts add up and that each step has something concrete to prove. If anything is unclear, ask in chat first.
- 02
While the dream runs
Your backing is split across the milestones. When proof is posted you are notified and can release your share or ask for more. You can back anonymously.
- 03
If something goes wrong
If you do not release a milestone in time, the money still held for it and later steps comes back to you, minus the fee. You can report a dream or block a user at any time.
Example milestone plan
An example plan for a bakery dream with a goal of CN¥300,000. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
CN¥45,000 · 15%
Set the bake plan
Post a sample production schedule, kitchen measurements and equipment quotes matched to the planned bread and pastry range.
Milestone 2
CN¥120,000 · 40%
Equip the bake room
Share oven and mixer invoices, installation photos and a walkthrough showing the completed dough preparation area.
Milestone 3
CN¥90,000 · 30%
Complete trial bakes
Upload batch logs, photos of trial loaves and pastries, and notes on oven loading, cooling space and recipe adjustments.
Milestone 4
CN¥45,000 · 15%
Stock the opening counter
Post ingredient and packaging receipts, display photos and the opening bake schedule with planned batch quantities.
Risks to plan for
- R1
Oven capacity mismatch
An oven may handle fewer products than the proposed schedule assumes. Compare tray capacity during planning and fund trial bakes before committing to opening volumes.
- R2
Inconsistent dough batches
Dough timing can change with room conditions and batch size. Record trial temperatures and timings, then allow ingredients and staff time for repeat production tests.
- R3
Unsold fresh products
A broad opening range can leave too much unsold bread and pastry. Budget for smaller initial batches and use the final milestone to show a practical replenishment plan.
Questions and answers
Can I fund a bakery with a small product range?
A focused bread or pastry range can make the equipment plan easier to assess. Show how each product fits the oven schedule, and explain which additional products would require equipment outside this dream.
What makes a trial bake useful proof for Backers?
Share batch sizes, timing notes and clear photos of finished products alongside the equipment used. Explain what changed between trials so Backers can see production progress rather than only styled product shots.
Can I see how my money was used?
Yes. Each milestone shows the Dreamer's proof, how much is held and how much is released. You only release money for milestones you have reviewed yourself.
Budget example
A typical cost split for a bakery dream in Shanghai, shown in CNY. Backers are charged the equivalent in US dollars.
Example goal
CN¥300,000
- Kitchen preparation and fit-outCN¥90,000 · 30%
- Ovens and dough equipmentCN¥120,000 · 40%
- Ingredients and packagingCN¥45,000 · 15%
- Display and opening reserveCN¥45,000 · 15%
What you receive
- Backers give
- CN¥300,000
- Platform fee (15%)
- −CN¥45,000
- You receive
- CN¥255,000
Ready when you are
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