Example milestone plan
An example plan for a online store dream with a goal of €8,900. Backers fund the whole goal, but each milestone's money stays held until you post the proof and Backers release it.
Milestone 1
€1,780 · 20%
Verify product samples
Share sample photos, supplier estimates and a product checklist comparing materials, dimensions and packaging needs.
Milestone 2
€3,560 · 40%
Receive opening inventory
Post supplier invoices, counted stock records and photos of received products with any damaged items recorded separately.
Milestone 3
€1,780 · 20%
Build the storefront
Upload screenshots of product pages, checkout test results and shipping settings with customer and payment details hidden.
Milestone 4
€1,780 · 20%
Test packing and dispatch
Share a packing trial video, packaging receipts and a dispatch checklist covering order checks and return handling.
- 01
Build your dream
Write your story, add photos and set milestones as a private draft. When you are ready, publish with a monthly membership; every dream is reviewed before it goes live.
- 02
Reach Backers who want to help
Published dreams appear in the swipe feed, where Backers browse by category, save the ones they like and chat with you before they give.
- 03
Get paid as you deliver
Each backing is split across your milestones. Post proof when a step is done; Backers release their share and you receive it after the platform fee.
Budget example
A typical cost split for a online store dream in Milan, shown in EUR. Backers are charged the equivalent in US dollars.
Example goal
€8,900
- Storefront setup and design€1,335 · 15%
- Opening product inventory€4,005 · 45%
- Packaging and product imagery€1,335 · 15%
- Fulfilment and operating reserve€2,225 · 25%
What you receive
- Backers give
- €8,900
- Platform fee (15%)
- −€1,335
- You receive
- €7,565
How Backers are protected
14-day review per milestone
When proof is posted, each Backer has 14 days to release their share or ask for more. Money not released in time goes back to the Backer.
15% fee, deducted — never added
Backers pay exactly what they choose. The 15% fee comes out of each backing: €100 gives the Dreamer €85. The fee is kept if money is returned.
Gifts, not shares
Backings are gifts. No shares, equity, interest or repayment, and Dreamers keep full ownership. Nothing on cohero is an investment or a loan.
Risks to plan for
- R1
Samples differ from stock
A good sample does not guarantee a consistent bulk order. Record product checks before buying inventory and budget for inspection, damaged units and supplier follow-up.
- R2
Shipping costs erode budget
Bulky packaging or fragile products can make dispatch more costly than expected. Test packed dimensions early and keep fulfilment room in the budget before launch.
- R3
Stock records drift
Incorrect stock counts can lead to orders for unavailable items. Reconcile the received inventory against product listings and test stock updates before opening checkout.
Questions and answers
Can I show checkout proof without taking real customer orders?
Use a test checkout and share the result with payment and personal details hidden. Include product variants, shipping settings and stock changes so the evidence covers the ordering process, not just the homepage.
Who can fund a online store dream in Milan?
Anyone with a clear goal, honest milestones and the proof to show for them. Every dream is reviewed before it goes live to keep the feed safe for Backers.
Do Backers automatically receive products from my store?
Backings on cohero are gifts, not product purchases. Describe store inventory as a business cost rather than a promised reward, and keep any separate customer ordering process distinct from the funding milestones.
Ready when you are
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